Website concept for running shoesProduct landingLive site — on desktop
WebDesign & development
Not a website A business system
A site that explains your offer in seconds, brings in enquiries and plugs into your CRM, analytics and AI — built to grow your business, not just to look good.
01Portfolio · Olga Pristinska
Selected work — sites in action
Psychologist Iryna NikolaienkoPersonal website
Maison ValeE-commerce · ceramics
02My approach
Beautiful is not enough
A website is part of your business system. It should attract, convert and grow with your business.
- 01
Strategy
Research · Audience · Competitors · Goals
- 02
UX
Structure · User flows · Wireframes · Conversion
- 03
UI
Visual design · Interaction · Motion · Design system
- 04
SEO
Semantics · Structure · Metadata · Technical SEO
- 05
Development
Responsive · CMS · Integrations · Performance
- 06
Growth
Analytics · Ads · Content · Automation
SEO
Ads
Content
Websitethe centre of your system
CRM
Analytics
Automation
AI assistant · lead qualification
03Solutions
Websites for different business goals
Different goals — one approach: strategy, UX, design and technology that work for results.
For experts, consultants and founders who need a website that explains their value, builds trust and leads to an inquiry.
- Leads from content to an inquiry or a call
- Shows expertise, method, case studies and personality
- Captures contacts and connects your funnel
- Integrates with your calendar, CRM and analytics
For companies, service firms and B2B teams that need a website that explains the offer clearly, strengthens trust and helps generate inquiries.
- Explains what you do and for whom in seconds
- Builds trust with case studies, numbers and proof
- Captures inquiries and routes them into your processes
- Scales with new services, pages and markets
For product brands that need a store that conveys the product’s value and makes the path to purchase simple.
- Storytelling and product pages that help people choose
- Fast, clear checkout
- Drops, bundles, subscriptions and special offers
- Integrations with payments, stock, CRM and analytics
One page — one goal. For launches, campaigns, webinars and individual offers.
- A structure built around one conversion action
- Ready for ads and fast hypothesis testing
- Forms, calendars, analytics and ad pixels
- A faster launch without building a full website
All screens are illustrative demos: brands, names and figures show how the site works.
04Formats
Pick the scale that fits now
Start with one specific task or launch the full system. Every format includes strategy, design, development and launch. Pricing depends on the scope — I’ll give you an exact quote after a short call.
Landing page
One page, one goal — for a launch, a campaign or a single offer.
- Structure around one conversion
- Copy and design
- Lead form and analytics
- Launch and handover
Business website
A multi-page site that builds trust and leads to an inquiry.
- Strategy and UX for 5–10 pages
- Custom UI and motion
- CMS and core SEO
- CRM and analytics
Website + growth system
A website plus acquisition, automation and analytics.
- Everything in Business website
- Automations and AI assistant
- Content and ads setup
- End-to-end analytics
05How I work
From brief to launchin six clear steps
You always know what happens next, how long it takes and what you get at the end of each step.
- 011–2 daysBrief
Goals, audience, competitors and the materials you already have.
→ a clear task - 022–4 daysStructure & prototype
Page structure, copy and the path from first screen to request.
→ sitemap + prototype - 033–7 daysDesign
Style, key screens and motion — shown to you for approval.
→ approved design - 045–10 daysBuild
Layout, animations, forms and the mobile version.
→ a working website - 051–2 daysTesting
Phones, browsers, speed and every form, checked by hand.
→ a tested website - 061–2 daysSEO check & launch
Meta tags, markup, sitemap, PageSpeed and the domain.
→ live and findable
3 days
Landing pageDay 1 — brief and structure · day 2 — design and build · day 3 — tests, SEO and launch.
2–4 weeks
Website for a business taskThe exact timeline is set after the brief — it depends on pages, content and integrations.
06Let’s work together
Your website should do more than look good
Tell me a little about the project. I’ll come back with first ideas and a timeline.
